Working WITH Natural Landscapes helps provide habitat for all wildlife and strengthens rural communities. The Monarch Flyway Program is supported by innovative companies that create products out of sustainably sourced milkweed materials. When milkweed is VALUED, we are able to protect critical habitat for Monarchs across the migration route. As uses expand, more habitat will be protected. Our goal is to find healthy Monarch habitat and help people benefit from the natural lands that they steward.

Market based conservation is the process of protecting at risk habitats and species (think bison) by creating beneficial products in a sustainable way. When the demand for the products increase, the habitat and species must grow stronger to meet the demand. 

We focus on Monarch Sustainability by helping people feed their families with the money they collect from hand picking milkweed pods. Milkweed is a perennial and grows from its roots each year. Since seeds fall out of the bags as people pick, more and more milkweed is available for Monarchs in the area every year. We firmly believe BOTH Monarchs and people should benefit from a healthy ecosystem.